First the R1800 Concept and now this

[Grumpy Goat]

Y’all had to see this coming. BMW has long recognizer the importance of making bikes that appeal to market demographics. Lately they made the small 310cc single cylinder bikes made in India for the huge Asian market and sold for as low as US$5000 (here in the US).

Now it seems that they will continue to pursue the large and more affluent US market, where these fat low and slow cruisers seem to be popular, even when the sport (lifestyle?) appears to be in decline. They dipped their toes in the water with the K1600 Bagger and when that flopped I guess they felt they needed to go whole hog, no pun intended. Note comes this ...

https://www.rideapart.com/articles/40112...t-designs/

What do you think? Smart marketing move by BMW? They already had a funky looking cruiser in the CL and that to was said to be a flop. Maybe if they also make this more Harley-looking cruiser in the US they will break into the wallets of those who feel compelled to buy American ...

All I do hope is that it does not have any detrimental effect on the brand as a whole. I could not care less about cruisers but to each his own, and if it strengthens the brand and arrests the slide of motorcycling as a sport / lifestyle then that is a good thing.


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