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Marketing of the R 12xx RS by BMW Motorrad
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This issue has come up time and again on the various fora, where it was clear to the people involved that BMW Motorrad are not really interested in marketing the RS. As a matter of fact, that was one of the very reasons for the creation of the RSWasserboxer.com website, as well as this Forum Community - to help bridge the gap and "spread the word". The ignorance about the bike is such that even among BMW owners there is a lack of knowledge about this model and in some cases that it even exists. I have met some of these people. Anyway ...

I got a piece of [spam] email regarding a broken link on one of the RSWb ...com pages and when I went to investigate it was a link to a BMW Motorrad video on YouTube about the "new" (at the time) R 1250 RS. The video was online when I linked to it 6-Nov-2018, and now if you click on the URL it says "Video unavailable ... The video is private".

Okaaayyy ... as a webmaster I know that links get broken for various reasons over time and so I did a search, on the BMW Motorrad YT Channel to see if it might still be there but under a different URL. Nope. If you do a simple search for "R 1250 RS" on their channel you get nothing specific to the RS. On the other hand there are videos for the RT, GS, GSA, etc. in addition to videos about the engine itself.

Now BMW Motorrad YouTube channel is probably not the only outlet for BMW Motorrad marketing strategy, but lets not fool ourselves, BMW does not push the RS anywhere close to where it pushes all the other boxers, or the K-bikes (more profit, in it, I get it), or the S-bikes (popular with the younger riders who imagine they are VT) and even the F-bikes.

To say that this irritates me is an understatement, and is mainly the reason why, after several years of RS ownership (and even S1000R) ownership I am not a full-fledged fanboy of BMW. I understand that the R 12xx RS would get less push than the GS or the RT, but none is a bit hard to take. Still pissed after all these years. Angry

Thank goodness there are some YouTubers putting up videos and doing the blasted work for BMW that they should be doing from their own bikes!
Regards,
Grumpy Goat
2016 BMW R1200RS
2023 Triumph Tiger 900 Rally Pro
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Marketing of the R 12xx RS by BMW Motorrad - by Grumpy Goat - 03-05-2022, 12:23 PM

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