The R18 is unveiled

[Grumpy Goat]

Lots of photos in this First Look on Motorcycle.com.

For me this is the best looking one:

   
   

And at the opposite end of the spectrum (albeit with the nicest exhaust):

   

What were they thinking with this exhaust?

   

But please, that is only my taste, and beauty is in the eye of the beholder.

I think that the Bagger is where their success in NA will lie, if there is any success.

I showed the video to 2 Harley friends I sometimes ride with and they were not impressed.

Where BMW will garner interest is in the technology they will put into these bikes as compared with the technologically retrogressive American cruisers. It appears to me that the focus of the latter is on "looks" and merchandise, while BMW's focus has always been more on the motorcycle. They will hoping that would set them apart.