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Marketing of the R 12xx RS by BMW Motorrad
#6
This reminds me of a situation almost 15 years ago, talking with one of the owners of the local BMW bike dealership. At the time he was blaming BMW marketing for the "failure" of the R1200ST. Almost exactly the same market niche as the present RS. No one knows about the bike so sales are slow and BMW pulls the plug. Thankfully this hasn't happened to the present RS YET! I understand that the bottom line rules all in the corporate world, but why release a product that you aren't willing to promote to give it a chance? Frustrating in that the RS is the only R-bike I am interested in.

Frank
'23 R1250RS, 9000 mi. 1 yr., '03 R1100S BCR #6/200, '85 K100/1100RS- 38 yrs. 331,000 mi., '17R1200RS- 51,054 mi. (gone), '16 R1200RS- 28,322 mi. (gone), '11 R1200RT-30,000 mi. (gone), '05 R1200ST-58,000 mi. (gone), '96 Ducati 900SS/SP-89,000 mi. (gone), 560K+ BMW miles
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RE: Marketing of the R 12xx RS by BMW Motorrad - by Duckbubbles - 03-06-2022, 07:53 AM

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